AWAL

AWAL, the sister company to Kobalt, is a recording company that helps manage independent artists and labels. They needed some content to generate hype for their new app launch.

Since the target audience is mostly young, alternative musicians, we wanted to create a witty mixed-media video for the occasion. The hard cuts between mediums keep viewers entertained, and all the visual content is laced with a bit of humor.

We created a strong visual language that AWAL then incorporated into their web design.